| Does it make
sense to transition to the SaaS model and if so, how do I do
it effectively?
This is a moderated forum where executives of
traditional software companies (Vice President and above)
will come together to discuss their thoughts about the
opportunities and challenges of migrating their software
and business model to SaaS. Our executive roundtable
format shuns panels, talking heads and sales pitches; it
is a solid 90 minutes of peer-to-peer information exchange
and debate for qualified applicants only.
The SaaS model is intricate and delivers a compelling
set of benefits such as a recurring and predicable revenue
stream, reduced and predictable costs, new marketing
options, the ability to develop more and faster and to
stay ahead of the competition. However, building a
successful and profitable SaaS business involves much more
than just technology. There is a broad spectrum of
business and marketing elements that also need to be
considered and determining how you operate, market, sell
and support your SaaS business is critical. Very few
SaaS applications and businesses are purely SaaS from both
a technology and business perspective.
The moderator for the SaaS Executive Roundtable is Mike
Jalonen; CEO and Co-founder of OnDemand Solutions (ODS).
ODS is a leading business, marketing, and technical
resource for SaaS and OnDemand businesses. Mike himself is
a self described ‘serial entrepreneur’
and has successfully built and managed three software
companies before moving on to his most recent venture.
Attendance Guidelines:
To attend, you must be an executive in one of the
following organizations:
- A traditional software company that is planning, or
that has already started, the transition to the OnDemand
/ SaaS business model.
- An existing OnDemand / SaaS business that has
recently converted.
- A startup company planning to operate as an OnDemand
/ SaaS business.
If you are a service provider or you
do not meet these criteria we encourage you to contact us.
However, your attendance at the event will not be
accepted.
Date, Location, Cost:
The event will be held at the
OpSource
location in Santa Clara, CA and will begin promptly at
7:30 AM on September 12, 2007. We anticipate 15-20
attendees. The cost will be $15 per attendee
(breakfast included).
Agenda and Registration:
| 7:30 am - 7:45 am
|
Sign in and
pre-meeting networking |
| 7:45 am - 8:50 am |
Roundtable discussion.
|
| 8:50 am - 9:00 am |
Wrap up, announcements and
preperation for next meeting |
Please register below. We will contact you promptly to
share more information about the event and determine if
it's a good fit. You may also contact Julie Citroen at
jcitroen@myonds.com
or via phone at (877) 841-7274 x 701. Thank you for your
interest. |
